Maha Amsterdam

NIKE

Creative Direction

2025

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T90 SHOX MAGIA

Concept and creative direction for Nike x Maha Amsterdam T90 Shox Magia

CREDITS

Photographer: Jordan Hemingway
Styling: Isabelle Sayer
Hair: Inge van Hemert
Make-Up: Irena Ruben
Production: Artillerie
Set design: Samuel Overs
Post-Production: Dtouch LDN

T90 SHOX MAGIA

Concept and creative direction for Nike x Maha Amsterdam T90 Shox Magia

CREDITS

Photographer: Jordan Hemingway
Styling: Isabelle Sayer
Hair: Inge van Hemert
Make-Up: Irena Ruben
Production: Artillerie
Set design: Samuel Overs
Post-Production: Dtouch LDN

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Tree Filling Window is a multidisciplinary agency, that operates and supports in the development of ideas, concepts, design and strategies across contemporary industries.

Tree Filling Window acts at the intersection of a global network with future forward thinkers, from distinct fields to create impact within the global marketplace.

A partnership between Necim Abiadh, Erum Shah & Timo Wesseling, each with over ten years of experience working across brand, product and marketing in the fields of sport, fashion & art.

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